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How Can A Lead Capture Page Increase Your Advertising Response Rates?
You probably already know that if you're planning on making it
to the big time with any network marketing business opportunity
that you are going to have to advertise at some point.
It's inevitable you'll need a constant flow of steady, targeted
leads for your program and you'll have to advertise to generate
them. There really isn't anyway around it so you'll have to get
used to the fact that it's going to take a little money to get
that ball rolling.
However... Advertising your business opportunity doesn't have to
break the bank and when done effectively with the right tools
can be a sure fire way to inject super responsive real-time
leads into your email inbox.
One of the most common mistakes an MLM or network marketing
newbie makes is trying to use their replicated affiliate website
for advertising campaigns. This poses a major problem if the
goal of your advertising campaign is to generate fresh real-time
responsive leads for your product or opportunity. Most
replicated MLM websites do not have the provisions to actually
capture a lead.
Sure... They provide a lot of great information to a prospect...
But this poses another problem in itself especially if you're
advertising on the Internet. Prospects don't want to read a
whole pile of information up front just to find out if they are
interested or not. You'll scare them away if you do this. When
you bombard someone with information you can create confusion. A
confused mind almost always says NO!.
There is a simple solve to this problem and it's called a Lead
Capture Page. This is a short snappy page designed for the task
of doing one thing. Generating you a fresh real-time lead for
your business opportunity. Lead capture pages are simple,
attractive one page websites that will have a just a few short
paragraphs of text in total.
Lead capture pages aren't meant to bombard a prospect with
information. They are built to provide the prospect with just
enough information to make them curious and actually entice them
into requesting more information through the form on the lead
capture page.
Like Bill Gates says... "Simple is always better" And the same
rule applies when you're trying to advertise you MLM or Network
Marketing opportunity. Don't bombard a prospect with every
single ingredient your product may offer. Don't confuse the
daylights of the poor prospects mind trying to explain your
compensation plan either.
The lead capture page should be designed around a few key points
about your product or business opportunity. It should be simple
for a prospect to read in its entirety in 30 seconds to a
minute. You're looking for the prospect to make the decision on
their own to learn more... that's it.
By simplifying your marketing message with a well designed lead
capture page not only will you have more people paying closer
attention to your advertisement you'll also have more prospects
submitting their information to your page and becoming fresh
real-time leads for your business.
If you're advertising a well designed lead capture page targeted
for the specific market you are going after you can bet that
your response rate will be significantly higher. You'll actually
have something tangible from your efforts. A massive list of
fresh names waiting to be contacted by you!
About the author:
Carl Sorensen is the owner of http://www.ezleadcapture.com He
provides a valuable service to network marketers or direct sales
people who are looking to generate their own leads via online or
offline advertising. You'll need lead capture pages if
you plan on generating any leads and Carl has your complete
affordable solution.
Written by: Carl Sorensen
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