Home
List of Articles
|
 |
How to Pick a Great MLM Company
Chances are if you're reading this article you are interested in
MLM, or network marketing. With the growth of the internet, and
people looking to earn some extra money from home, the appeal of
an MLM side business has grown over the last decade. Think how
convenient it is, you can do it from home in your spare time,
you probably already have all the tools you need (e.g.:
computer, fax, internet), and you don't have to hire any
employees, pay a franchise fee, or even stockpile merchandise
anymore.
With this growth in interest in network marketing, many new
companies have sprung up to join the ranks of the time-tested,
older MLM companies. If you're thinking of starting a side
career in MLM, or want to see how your current company measures
up, read on for the critical things to look for when choosing an
MLM company.
The first thing to look for is stability. At a minimum, it would
be best if the company has been in business for 2 to 5 years. It
might be cliché, but there is something to be said for 'standing
the test of time'. The longer a company has been around, the
more chance of it staying around. There are enough things to
worry about in network marketing, such as sponsoring and
advertising, without having to wonder if your company will be
around next year. Even if you're able to build the biggest
downline and become the highest earner in the company, it won't
matter if they shut down. There are never any guarantees, but a
company with a longer track record generally has more chances of
longevity.
Who's in charge of the company? Who is the president, and who
are the directors? What is their track record? Have they spent
time in the network marketing industry, or are they new to it
all? What businesses have they been involved with in the past?
If you don't know the answer to these questions, call or email
the company to find out. It is critical to know the answers to
these questions from the outset. If you plan to spend many years
with this company, you want to be dealing with people who are
honest, savvy, and have integrity in and outside of the business
world.
Does the company have one sizzle product, or many products?
Generally speaking, the more products the better. The less
products you have, the more chance your prospects or potential
customers might not be interested. If you're only selling
vitamins, and Mary already buys her vitamins from the drugstore,
what else do you have to offer her? If you're only selling a
juice, and Joe doesn't like the taste of it, what else do you
have to offer him? There was one MLM telecommunications company
that recently went bankrupt. They basically only had a few
products in the telco industry. Perhaps if they had added some
nutritional products as well they could have survived. In
addition, the products should be competitively priced, and
somewhat unique.
How easy is it to get started in your company? Can people join
online, or do they have to fill out paper forms? Having the
option to join online makes the whole process a lot easier. Can
a prospect join for free to start, or do they have to place an
order when they join? Having the option to join free will open
up your opportunity to many more people. Your company should let
people join free and allow them to market the products to earn
income. Once someone has joined free, they have partially
committed to the business, and it makes it easier for you and
your company to follow up with them, via mail or email.
One of the biggest barriers for people entering network
marketing is the monthly purchase. Many people aren't sales
types, so they usually need to meet their monthly sales quota
(at least partially) through a personal purchase to remain
qualified for commissions. I can tell you from experience that
people will stay around longer if they only need to spend $50 or
less per month. I have seen companies that require $150 per
month in volume for members to stay qualified, and if those
people aren't making money quickly, they will quit. How much
volume do you need to do for your company to stay qualified?
The more automated the company is, the better. They should give
you a personal company website that you can refer prospects to.
A prospect should be able to contact you from that page, and the
company should have a series of emails that follow up with your
prospects. You should also have a company product website that
you can advertise and send customers to. They need to have an
online back office where members can log in and check their
stats in real time. You should be able to see hits to your web
pages, your downline, your commissions, your monthly order,
company information, and so on.
If your company has all of the above, then congratulations, you
have most likely associated with a winner and have greatly
increased your chances for success in network marketing!
About the author:
Robert Borhi is a freelance writer who operates a marketing
website at http://www.HugeGrowth.com . For information on free
advertising and online opportunities, visit his website at
http://www.HugeGrowth.com
Written by: Robert Borhi
|
|
Recent Articles
Achieving financial freedom with Network Marketing on The Internet - Part 11
Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 11 - Time to work – Submit your website to Search Engines and Directories Introduction This article makes part of a series of 20 articles. The subject of...
Achieving financial freedom with Network Marketing on The Internet - Part 2
Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 2 - Search Engines explained Introduction This article makes part of a series of 20 articles. The subject of this series is the creation and promotion of a...
Build Downline For Your MLM Network Marketing Business
So,you have a mlm network and now you need to build a downline.I will inform you about building a downline for your mlm network marketing. Mlm is a hard program to build a downline in.It takes a lot of time and work to build a downline for your mlm...
Small Investment, Big Returns
Many people want to start their own businesses, but due to lack of capital they then decide to stay with the safer option and work until they retire. But, what if there was another way to start a business and build this business part time until...
How to put the NET back into network marketing.
Click here for more information and to download the white
paper that outlines the path to successful network marketing.
|