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Leaders of Waiora and Other Top Network Marketing Companies Recognize a Balance of Offline and Online Building Are Keys To Solid Success
"To grow a large organization in network marketing, you must
have a strong Internet presence." Myth or true? There have been
three types of distributors when it comes to the Internet, the
"guru's", the "newbies" and the "ostriches".
In the past, as the Internet grew in popularity, there is no
question that those who were talented profited from marketing on
the Internet. Born were "Internet Guru's", those that had that
talent understood the capabilities of reaching millions of
people at pennies of a cost. They saw their volume bolster,
customers pouring in, but their success wasn't necessarily
measured in organizational volume, but rather hits and visits on
their webpages. They became instantly popular within their own
company as others clamored to find out what they knew, their
secrets to their Internet success. Superstars were born
overnight.
Newbies are those distributors that knew a little about the
Internet, knew a little about marketing and knew a little about
this industry. They jumped on the bandwagon and started devoting
their time and energy to Internet marketing and they failed,
some miserably. Desperate distributors began paying hundreds and
thousands of dollars to "experts" of web marketing only to find
themselves in a pool of countless others trying to do the same
and competition became fierce. Frustration took over where
confidence once was home. Those that did manage to market feebly
on the Internet, learned how harsh the cyber world was, words
like "spam" no longer was meat in a can, and "flaming" was no
longer just about Banana's Foster.
The Ostriches are the distributors that tried to stick their
head in the sand. Those rebellious distributors refused to
believe the Internet was here to stay, didn't go near it, and
laughed at anyone who thought they could make a nickel from it.
They believed it was just a phase, there was no place for the
Internet in their business, and condemned anyone in their group
from using it. Ever try to tell someone that they couldn't do
something?
What later became a realization is that the Internet should not
be used as a sole means to marketing your business, gathering
leads, and prospecting, but rather in conjunction with offline
techniques. Whether you are a Guru who remains faceless behind
websites and posts, or a Newbie that is frustrated with lack of
results, or even those Ostriches who hesitate to logon and would
rather get sand in their ears, each group must realize how they
have short changed their own business and themselves. After
coming to terms with this realization, next work on the
solution. If you recognize your strengths, you can work on your
weaknesses. Master those and you will be a powerful network
marketer. If you go to any top leader and ask them what they do
to grow a business, it will be a balanced combination of offline
and online marketing. If you are unbalanced, either only doing
offline or only doing online, you are missing out on so much
potential growth. If you are a Guru, you already know you can
build your business online. Now challenge yourself to pick up
your phone and call prospects, do a three-way, build rapport
with a voice, not an email. If you are a Newbie, you are more
likely to understand you need to be balanced, you started there.
Just go back to what you know works. Don't abandon offline or
online, just work both in balance. For Ostriches, start by
seeing what others are out there doing in your company. Go to
www.google.com, or www.yahoo.com or even www.msn.com and type in
your Company's name. See what pops up. Go explore. Get
comfortable.
Those that enjoy solid success in Network Marketing will be
masters at offline and online marketing. The bottom line is in
order to take your business to the next level, become teachable
to learn new techniques. Caution however against going
unbalanced yet again. Remain humble. If you are a Guru, then
seek the advice and help of some Ostriches in your group. Help
each other. That is the beauty of our business. When you work as
a team, together you can accomplish more.
© TeamValco 2005
About the author:
Donna Valdes has been in the industry of Network Marketing for
over 10 years, becoming a top Mentor and Coach. Her seminars
were attended by thousands who sought help in building their
business successfully using the Internet and various online
techniques. She has written many articles about Network
Marketing, and today devotes her energy to building Waiora
International. She is a mother of two children, and works from
her home in Largo, Florida
Written by: Donna Valdes
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